7. Implement presentations with care - avoid Flash
I know some will be offended by this, but Flash requires a Flash player at the receiving end. You probably don't want your customers to leave your site because they don't want to install a plugin. You have other opportunities. If you need to show a video, upload it to YouTube, and link to it on your website. No need to use Flash, if you think creatively, and you avoid losing visitors who don't want to install the Flash player plugin.
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